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Why the Subscription Model works better for your customer

In a world that is becoming increasingly mobile and values on-the-move flexibility, it’s important that your customers’ software keeps up. If they’re using a perpetually licensed version of Adobe Acrobat to create and access PDF files, consider advising them to migrate to an Acrobat DC subscription plan for better connectivity, security, and cost savings.

While there are benefits to using both models, a subscription plan is the best way to future-proof your customers’ Acrobat experience. Migrating from a perpetual license to an Acrobat DC subscription lets users take advantage of several exclusive, forward-thinking benefits.

All-in-One Connectivity

A subscription to Adobe Acrobat DC lets users read, sign, create, and manage PDF documents from multiple devices, whether on mobile, tablet, or desktop. On top of that, Adobe Document Cloud is fully integrated with Microsoft OneDrive and Nox, making it easier than ever before to store and share PDF files.

Virtual Environment Support

Virtualization allows administrators to more efficiently manage their IT infrastructure. With Adobe Acrobat DC, subscribers can create document workflows on virtual platforms thanks to the support of Citrix, VMware, Microsoft App-V, and other leading virtualization platforms.

Predictable Payments

Available in both Standard and Pro subscription plans, Acrobat DC subscribers get to skip up-front payments and instead choose a recurring payment plan. Subscribers can select a month-to-month or annual subscription package.

E-Signature Capabilities

Unique to Adobe Document Cloud subscribers is the ability to sign legally-binding e-signatures. In Adobe Reader DC, users can incorporate their signature into PDFs or use the convenient Send for Signature tool to have others sign the document via Adobe Sign cloud services.

Long-Term Savings

According to Forrester Research, Adobe Acrobat DC subscribers enjoy a host of savings over a three-year period. Their study found that subscribers save 50 productivity hours, 300 total IT hours, and $150 per user per year with an Acrobat DC subscription due to greater end-user efficiency, streamlined administration, and improved security. 

The Problem with Perpetual Licensing

It’s important to remember that perpetual may not mean forever. Although a perpetual license is valid indefinitely, perpetually licensed software has a short lifespan. As your operating system and desktop hardware ages, you need to purchase upgrades to maintain compatibility. For example, older editions of Adobe Acrobat, such as Acrobat 7.0, are incompatible with new PCs running Windows 7 or higher.

No software is supported in perpetuity. When software reaches its End of Life (EOL), support for the product also ends. Acrobat X, for instance, went EOL in November 2015. This means Acrobat X users are no longer able to update or patch their program, leaving security vulnerabilities for hackers to exploit.

Ready to Make the Move?

Today’s workforce thrives on mobility. By migrating to an Adobe Acrobat DC subscription, your Adobe enterprise customers can keep pace with the demands of the modern workplace.

With new features being released quarter after quarter, Acrobat DC subscribers can always look forward to enjoying a better product over time. To find out more about Acrobat DC subscription plans, visit the Adobe Acrobat Plans and Pricing page. 

Contact your IM Adobe Channel Account Specialist Ian Herman for more info at