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Ingram Micro & Convictional Announce Partnership, Unlocking Thousands of New B2B Channels for Brands & Suppliers

Ingram Micro has partnered with Convictional, a provider of B2B trade enablement solutions and services. This partnership allows sellers (brands and manufacturers) a seamless way to unlock B2B channels and grow their revenue. Starting in April 2020, sellers in Convictional Seller Network will have the option to sell through Ingram Micro in Canada. Convictional’s integration with Ingram Micro unlocks thousands of new potential customers for our sellers.

In a time of rapid e-commerce innovation, enterprise aggregators are addressing the same challenges that direct-to-consumer sellers used to experience when setting up commerce technology. Sourcing new relationships, onboarding new partners, and integrating core business systems all stand in the way of growth and customer value. Convictional and Ingram Micro recognize these challenges and are providing an innovative approach to solving them.

Ingram Micro has 200,000 customers, including offline and online retailers, in 160 countries worldwide. Initially, Convictional’s partnership with Ingram Micro will enable sellers to sell into Ingram Micro’s Canadian channel. “Ingram Micro's partnership with Convictional allows vendors to instantly connect to thousands of reseller partners through a modern vendor enablement platform, said Anthony Karim, VP, Vendor Management, Ingram Micro. “Vendors expect a seamless and rapid onboarding experience. We are proud to deliver that through our partnership.” The Ingram Micro partnership extends to sellers operating within many categories, including consumer electronics, cloud, IoT, fashion, furniture, wellness, and many more. 

Sellers interested in participating and selling into thousands of new B2B customers through a single channel are encouraged to join the Convictional Seller Network. If you are interested in participating in the Ingram Micro program, you can also contact to receive more details. 

Qualifying businesses will be connected with Ingram, and within 48 hours of onboarding, gain immediate access to thousands of new B2B customers to help you grow.

Ingram Micro Inc.

Ingram Micro helps businesses Realize the Promise of Technology™. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. Unrivalled agility, deep market insights and the trust and dependability that come from decades of proven relationships set Ingram Micro apart and ahead. More at 

Convictional, Inc.

Convictional is the provider of B2B trade enablement solutions and services to hundreds of companies across North America. Convictional works with enterprise distributors, retailers, and marketplaces to help them partner and enable their third-party sellers. 

Click here to learn more about Convictional services.