Footprint Program Partners Donate to Local Charities

October 14, 2021 Marilyn Hall

Ingram Micro and Cisco Canada Footprint Partner Program FY21 builds brand recognition for reseller partners and contributes to the sustainability and long-term growth of the Cisco partner community.

Program Overview

An exclusive Cisco-sponsored program, the Footprint Program is an annual incentive program that is delivered in collaboration with Ingram Micro. Reseller partners are strategically invited to opt-in to the program, based on a set of criteria, including the propensity to outperform in the marketplace. The program aims to boost partner success through a step-by-step approach, including developing partner cross-architecture practice build via enablement, driving new revenue streams through demand generation activities, enhancing partner profitability with innovative solutions, and offering partners quarterly and annual incentives.

Winners of the program are usually gifted with all-inclusive trips to some of the world's most amazing destinations, where they would have the opportunity to network with Ingram Micro and Cisco executives. However, this tradition pivoted in 2020, where some winners opted to donate their annual incentive winnings to support local charities. Charities that were benefactors in 2020 included Canadian Tire Jumpstart and the Ottawa Mission. 

The FY21 Program Winners Donation Choices

The 2021 winners are Fully Managed and TeraMach (acquired by Computacenter). Fully Managed donated its $10,000 prize to Indsire - a nationwide charity that invests in the education of Canada's indigenous communities -  First Nations, Inuit and Métis people. TeraMach donated its $10,000 prize to Histiocytosis Association of Canada, an organization supporting individuals with histiocytic disorders, and Candlelighters - a childhood cancer support organization.

For more information about the Cisco Footprint Partner Program, contact Azhar Khan



About the Author

Marilyn Hall

Marketing Communications Manager at Ingram Micro Canada.

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