Cisco Footprint FY20 Partner Program Winners Give Back to the Community

Marilyn Hall

Ingram Micro and Cisco have partnered on many initiatives to help customers grow their businesses and improve their bottom line. One such initiative is the Footprint Partner Annual Incentive Program. This program aims to build brand recognition for both Cisco and Ingram Micro resellers partners and ultimately develop a sustainable Cisco Partner Community. Winners of this program gain access to some of the world's top destinations.

Program Overview

The Cisco Footprint Incentive Program is an exclusive Cisco sponsored Ingram Micro annual program. Based on specific criteria, reseller partners are selected strategically to opt-in and join the program. The program aims to boost partner success through a step-by-step approach, including developing partner xArchitecture practice via enablement, driving new revenue streams through demand generation activities, enhancing partner profitability with innovative solutions, and offering partners quarterly and annual incentives.

In the past, top winners have enjoyed an all-inclusive trip for two in the previous years. However, this year partners were offered five options. Three partners selected the philanthropic option to give back to the community during these challenging times. The prize value is $5000 to each winner, but Ingram Micro and Cisco decided to double the prize value for this option. FXTI, Technology Integration Group (ITEX Inc.) and SOROC each received a $10,000 cheque to be donated by them directly to their respective charities.

The Winners Donation Choices

FXTI donated $5000 each to two different charities and also topped up their donations from their own internal funds. The two charities they chose to support are Centraide Laurentides and L'Itinéraire. SOROC donated its $10,000 to Canadian Tire Jumpstart while Technology Integration Group (ITEX Inc) donated $10,000 to the Salvation Army in Toronto, Ottawa Food Bank, The Ottawa Mission, and a long supported local charity in Ottawa called Emily Murphy.